Monday, May 6, 2013

iBlog9: The Philippine Blogging Summit

I am excited once again cos this will be my 3rd year as speaker under this annual Blogging event.

iBlog9: The 9th Philippine Blogging Summit (#iblog9) will be on May 31 and June 1, 2013 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City from 8 am to 5 pm.

Note that the first 300 registered participants to come early (on or before 9 am) will be given food stub and participant kit. Afterwards, remaining food stubs and participant kits shall be given to early walk-ins.
iBlog9 is a 2-day FREE event. The first day (May 31) is targeted for bloggers, marketers, businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. Also as a means to generate income. Day 1 also tackles advance topics on blogging – taking blogs to the next level.
The second day (June 1) is meant to everyone interested about blogging.

Day 1 AGENDA (May 31)
9:00 to 9:20 Flag ceremony, prayer, participant intro (limited)
9:20 – 9:40 Understanding the Blogger Psyche
(Jonel Uy,
9:50 to 10:10 Blogging as an effective Content Marketing Tool for Businesses
(Ben Francia,
10:20 to 10:35 break
10:35 – 10:55 Empowerment in Digital Marketing
(Grace Bondad Nicolas,
11:05 – 11:25 Working with brands either for your business or advocacy, and even both
(Jeoffrey Solas,
11:35 to 11:55 Sponsor Talk: Sun iMessenger: blog marketing case study
(Louie Oviedo, President & CEO of Greetings Unlimited Inc.)
12:05 to 1:05 Lunch break
1:05 – 1:25 How to Get the Influencers Write About Your Startup
(Jonha Revesencio,
1:35 – 1:55 Bloggers and political organizations – the road to 2016
(Mark Pere Madrona,
2:05 – 2:25 Fighting corruption online and offline
(Angel Bombarda,
2:35 to 2:55 Income & Opportunities through Blogging
(Khoa Bui,
3:05 to 3:20 BREAK
3:20 to 3:40 Bloggers as Digital Influencers
(Janette Toral,
4:00 sponsor raffle, shirts raffle, and group photo

DAY 2 AGENDA (June 1)
9:00 to 9:20 Flag ceremony, prayer, participant intro (limited)
9:20 to 9:40 Blogging and Social Thought Leadership
(Jason Cruz,
9:50 to 10:10 Why do we blog?
(Wendell Glenn Cagape,
10:20 to 10:35 break
10:35 to 10:55 The Art of Interviewing & Quoting
(Arvin Ello,
11:05 to 11:25 Blogging and Social Media Goodness
(Carlo Angelo Gonzales,
11:35 to 11:55 Sponsor Talk
12:05 to 1:05 Lunch
1:05 to 1:25 Building your Identity as a Video Blogger
(Randolph Novino,
1:35 to 1:55 The Rise of the Mommy bloggers in the Philippines
(Rhodora Espiritu-Valdez,
2:05 to 2:25 Avoiding Information Redundancy
(Jay Agonoy,
2:35 to 2:55 Working as a homebased blogger
(Christian Melanie Lee,
3:05 to 3:20 Break
3:20 to 3:40 Q &A Legal Issues in Blogging
(Atty. JJ Disini,
4:00 to 4:20 The Future of Blogging: Greater or Less Influence?
(Manuel L. Quezon III,
4:30 sponsor raffle, shirts raffle, and group photo
EMCEE: Flow Galindez

The Digital landscape in the Philippines

The digital landscape in the Philippines is changing fast. 100 million Filipinos right now have mobile phones and 33% are surfing the internet. Philippines is the networking capital of the world and ever growing as time goes by. Almost everyone know how to use Facebook and thriving next is the use of Twitter and Instagram. Big companies are researching and integrating Social Media now in their pie and as much as possible putting a bulk of budget to reach a wider audience or target market with the use of digital marketing.

Trying to reach the voters under Blogwatch Citizen Media

Fifteen years ago, Public Relations with the use of traditional media was the only tool to reach the market effectively but now, with the use of Social Media, even politicians are using this tool to reach their constituents. Big companies are contacting bloggers to their events and maximizing the cyberspace which not only cheaper but could make a viral news in one minute if the content is spectacular.

The key in Digital Marketing is quality content. Everyone could disseminate information but how many are your readers? All big corporations that could see the future in Digital Marketing are into it right now and investing to get good and expert professionals that could make a boost in their digital power.

Photo from Blogwatch during the Meeting De Avanze for JuanVote

Digital marketing could make a traditional company have a brand at an instant which is one of the main point in Digital Marketing. We must understand who are changing the game or who are the exceptional leaders who are the key players. Having 500 followers on Twitter is not enough if the basis is 33 million Filipinos online as of 2013. The company must get an effective Digital Marketer that could make the followers turned or convert into customers.