Thursday, March 17, 2016

eTail Asia in Singapore

Just recently, The eTail event in Singapore at Marina Bay Sands was attended by the best speakers and operators from different countries. Agenda is to bring all like minded individuals to understand the fundamentals of e- commerce to drive traffic, increase conversion and develop the best mobile and social media strategies with different attendees from Lazada, Fossil, Flipkart, Recmart, Luxola, Zalora, Uber and more.

The Tribune Post and DZME 1530 Team at eTail Asia Event

The event was announce also in our radio show " Let's talk about career"under DZME 1530 with 80,000 listeners and can be watched online.

A lot of exhibitors showed their products and services and sharing the effectiveness of being in the e- commerce industries today. eTail Asia is actually the leading platform in Asia to help online retailers discover, develop and implement strategies that will help build a successful e- commerce business.

The Main conference tackled different topics and as the following  and started it with the opening remarks of the CEO and co founder of Leanplum. Topics as follows;

  • Accelerating your e- commerce growth strategies
  • How to engage and acquire the new digital native customer with content marketing
  • Unlocking new revenue streams for the e- commerce ecosystem: Opportunities for eTailers, Tetailers, 3PLs, CPGs and online sellers
  • The convergence of online and offline: Creating a marketing strategy that combines the best of both to enhance your customer's experience
  • Personalizing the customer journey to increase conversion
  • How can you reach and acquire quality users with solid marketing strategies?
  • Digital Wallet enablement
  • How to personalize and reach your customers across multiple touch points to present a consistent brand image and increase turnover
  • Improving customer experience on and off the website- how can you achieve higher customer satisfaction and retention.
  • Rolling out the perfect mobile strategy
  • Customer Loyalty: the infinite purchase path- How can you better engage with your customers beyond the final conversion?
  • Creating compelling customer experience
  • How to ensure that your customer is being delivered the right product at the right time
  • data Journalism: The love child of big data and content marketing
  • Rolling out the big mobile strategy
  • Investing in end to end logistics: How can you enhance your customer's experience?
  • Evaluating the long term profitability of a market with over 150 million active internet users
  • Digital transformation for Nespresso: The challenge of decentralizing e- commerce operations from HQ to Markets.

The event was successful with more than 500 attendees based on our attendance. The event attracted all the leading retailers and senior level decision makers on the e- commerce industries who are really looking for knowledge and connection to enhance their business. - Mikel Yaw


Next Event: Digital Apac- Singapore
Competition amongst travel companies online is hotter than ever. As a result, they are paying close attention to how to sell more online, and how digital communications can help them to win, and retain, new customers. In this new digital environment the most successful retailers will be the ones who leverage their business intelligence to build long-lasting relationships with their customers. 

This report is designed to offer an industry benchmark on how travel companies are responding to the expansion of travel retail online. It reveals key challenges, strategies and priorities faced by the industry, and demonstrates some of the solutions available. During the research phase for this report, the team behind the Digital Travel conference surveyed senior travel retail executives across the sector with job titles including: Vice President, Director E-Commerce, Vice President Marketing and Director Digital Marketing. 

The report seeks to answer questions such as Travel companies’ biggest challenges in 2015; Data Analytics- is it working effectively for travel companies?; Booking online, what is working, and what needs improvement?; How effective use of your data could transform your travel business and much more. The rest of the report can be found on

The research was conducted as part of the Digital Travel APAC conference to be held 12-14 April 2016 at the Amara Sanctuary at Sentosa, Singapore.
With an attendance of over 200 senior representatives from Asia’s APAC’s leading hotels, airlines and OTAs Digital Travel Summit APAC is the ONLY VP and Director level eCommerce and digital event for, focusing on how to personalise your customer engagement, leverage data analytics, capitalise on mobile and optimise your eCommerce platforms.
"I think you guys nailed the content mix perfectly - I came away very impressed by the show..." comments John Caine, VP, Marketing,

For more information about the event, visit or follow @digitaltravelap
The conference is supported by companies like Accenture, AccorHotels, ADARA, Adara Media, Adlift, AdLift, Inc., Adobe, Agoda, Air Asia, Air Mauritius, Air New Zealand, AirAsia Berhad, Airbnb, Appier, AppsFlyer, Apsis Asia Limited, Backpacker Deals Limited, Banyan Tree Hotels & Resorts, (Singapore) Pte Ltd., Carlton Hotel Singapore, Cebu Pacific Air, China Eastern, China Southern Airlines, Cleartrip, Club Mahindra, Conrad, Ctrip, Dohop, DoubleClick Search, Dusit International, Expedia, Fiji Airways, Flexitech Solutions, FRHI - Fairmont Raffles Hotels and Resorts, Gigya, GlobalCollect Services Asia Pacific Pte Ltd, Google, Grab Taxi, Grand Hyatt Doha, Groupon, HappyFresh, Homeaway, HotelQuickly, HotelsCombined, HRS, Hyatt Hotels & Resorts, iClick Interactive Asia Limited, iFLYFlat, IHG, Indigo Airlines, InterContinental Bali Resort, iPrice Group, Japan Airlines, Jet Airways, Jetstar Airways, Jumeirah Group, KAYAK, Kempin Siam Co.,Ltd., Kenshoo, Klook, Knorex Pte. Ltd., Kuoni Travel, L Hotels and Resorts and Shanti Collection, LateRooms, Limelight Networks, Mahindra and Mahindra, Mandarin Oriental, Mantra Group, Marriott International, Meritus Hotels & Resorts, Millennium Hotels & Resorts, MoEngage Inc, Neos Asia Pacific Pte Ltd, Neos Ventures GmbH, Nusa Dua Beach Hotel & Spa, NusaTrip, Oberoi Group, Okura Nikko Hotel Management, Oracle Corporation Singapore Pte Ltd, OYO Rooms, Padhaaro, Payvision Singapore Pte Ltd, Pearl International Hotel, Performance Horizon Group, Philippine Airlines, Pnhk media limited, PT. Citilink Indonesia, Regal Hotels International, Resorts World Sentosa, Revinate, roKKi, Roomorama, Saatchi & Saatchi, Samsu Suryati, Scoot, Shangri-la, ShopStylers Sdn Bhd, Skyscanner Pte Ltd, Sofitel Singapore Sentosa Resort & Spa / Sofitel So Singapore, Sojern, Spotify, Starwood Hotels & Resorts , APAC, Starwood Hotels & Resorts Worldwide,, Sukosol Hotels, Switchfly, Syniverse, The Carlson Rezidor Hotel Group, The Oberoi Group, The Ritz-Carlton Hotel Company, L.L.C., Tiger Airways, Travelstart, Travix International, Trip Advisor,, Virgin Australia Airlines, Webqem, Wego, Wiotto, Wyndham Hotel Group, Zalora Pte Ltd, ZenRooms, ZUJI Travel Pte Ltd.

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